I worked with Anas AbuKrayem from 2012 to 2017 where he was considered the creative arm of the marketing department at Daman.
As creative partners on several projects, Anas always impressed me with his ability to consider – and balance – strategic issues, creative concepts and practical considerations. It is also impressive to watch him (over a period of five years) shepherd many important and complex campaigns/projects through numerous creative
options and shifts in direction. These “big picture” skills are matched by a keen eye and a real attention to detail.
Anas made things happen! He was able to quickly pull together the right creative to achieve the project objective. He understood Daman’s brand and had vast knowledge in the latest and newest trend of design. He truly is a wealth of knowledge in his field and has a positive upbeat attitude for anything that comes his way. The external agency always praised his work and were impressed by the amount of work that he produced by his own.